Why Your Website is Costing You Customers

In 2025 and beyond your website is your business face. It’s often the first point of contact for potential customers and a poorly designed website can give a bad first impression, meaning lost sales and damaged reputations.

In this blog, we will be looking at the key factors that could be costing you customers including website speeds, mobile friendliness, navigation, SEO optimisation and more.

The Impact of Website Speeds

Website speed is one of the most important factors in user experience and conversion rates. According to a Portent study conversion rates are 3x higher for e-commerce sites that load in 1 second compared to 5 seconds. A 1-second delay in page load time can result in a 7% reduction in conversions and 40% of users will abandon a website if it takes more than 3 seconds to load.

In 2025 it’s estimated that 53% of mobile site visits will be abandoned if pages take more than 3 seconds to load. Slow websites not only frustrate users but also hurt your search engine rankings. Google has confirmed that site speed is a ranking factor so a slow website could mean lower visibility in search results and more lost customers.

Recent data from Pingdom shows the average page speed of a website is 3.21 seconds and the average page speed of a first page Google result is 1.65 seconds. This means faster websites rank higher in search results and attract more customers.

The Need for Mobile-Friendliness

With the rise of mobile browsing having a mobile-friendly website is no longer optional it’s essential. In 2025 over 60% of global web traffic will come from mobile devices. Google’s mobile-first indexing means the mobile version of your website is the primary version considered for ranking and indexing. If your site isn’t mobile-friendly you’ll be losing visibility in search results.

Statistics show that 79% of users who have a bad experience on a mobile site are less likely to return. 67% of mobile users say when they visit a mobile friendly site they are more likely to buy a product or service. This means a poor mobile experience can impact your bottom line.

Importance of Website Navigation

Website navigation is another key factor that can cost you customers. A well-structured website with intuitive navigation helps users find what they are looking for quickly and easily. According to a survey, 94% of users said easy navigation is the most important website feature. A confusing layout can result in high bounce rates of 70% of users will abandon a site due to poor navigation.

In 2025 the average bounce rate for websites is expected to be around 48%. High bounce rates can negatively impact your search engine rankings as Google uses this metric to assess user satisfaction. Simplifying your website’s navigation can significantly improve user experience, keep visitors engaged and encourage them to explore your offerings further.

The Role of SEO Optimisation

Search Engine Optimisation (SEO) is vital for driving organic traffic to your website. In 2025 nearly 91% of the global search market is owned by Google, so it’s essential for businesses to optimise their websites for search engines. SEO not only improves visibility but also credibility as users are more likely to trust websites that appear on the first page of search results.

Statistics show that 50% of marketers believe SEO provides a better return on investment than any other marketing strategy. Organic search accounts for 33% of overall website traffic so having a well-optimised site is crucial. If your website isn’t optimised for SEO you could be missing out on valuable traffic and customers.

Additional Factors to Consider

While loading speed, mobile-friendliness, navigation and SEO are key, there are other factors that can also cost you customers:

Content Quality: High-quality relevant content is essential for engaging users and keeping them on your site. Poorly written or irrelevant content can result in high bounce rates and lost customers.

Security: In an age where data breaches are common having a secure website is vital. Users are less likely to engage with a site that lacks proper security measures such as SSL certificates.

Call-to-Action (CTA): Clear and compelling CTAs guide users to the next step whether that’s making a purchase, signing up for a newsletter or contacting your business. A lack of effective CTAs can mean missed opportunities.

User Experience: A bad user experience can hugely impact your conversion rates. According to recent studies, 82% of consumers say slow page speeds impact their purchasing decisions. 73% of consumers would switch to another site if the one they are on is too slow.

E-commerce Optimisation: For e-commerce sites, optimisation is even more critical. Recent data shows that reducing your page load time by 1 second can increase your conversion rate by 5.6%. 40% of shoppers will leave an e-commerce site if it takes more than 3 seconds to load.

Conclusion

All in all, in 2025 your website should show who you are as a brand. Having a poorly designed website in 2025 just puts you on the back foot. If you’re looking to spruce up your website or just completely rebrand and don’t know where to start, consider starting here. Book a call with our founder Matt and we’ll see if we can help you and your business get to where you want to be. We promise no sales jargon, just a friendly chat. We're a Horsham Based Marketing Agency that loves getting businesses like yours results.

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