Why Your Website Doesn't Drive Any Traffic

In today's digital world, having a website is everything. It's the backbone of your business. Without a decent website, how would anyone know you exist? 

Your site should represent your brand, attract new visitors, and convert those visitors into leads and hopefully potential clients. But if your website doesn't attract any visitors it's no good, it doesn't matter how great your product, service or content is. If no one sees it, it doesn't matter. 

The good news about this is that you can turn it around. In this blog, we'll cover the key reasons why your website doesn't get any traffic, how to turn around your failing website and how to increase your visibility. 

Lack of Keyword Research 

Keyword Research is the foundation of effective SEO and content marketing. The importance of keyword research(link to blog) can’t be stressed enough. 

It involves identifying words and phrases that potential visitors are using in search engines to find information relevant to your business. Having not done keyword research creates the risk of making content that doesn’t align with what your audience is looking for, it would go to waste. 

Understanding Search Intent 

Knowing what content your audience wants to see already puts you one step in the right direction. It allows you to create content to meet your audience's needs. 

Competitive Landscape 

Keyword research also reveals who your competitors are, it shows you what you're up against. Chances are if you're reading this blog you're a small business owner looking to get more traffic to your site. 

Seeing who your competitors are shows you what keywords not to target. Using highly competitive keywords makes it hard to rank unless your content is the best Google has seen for that keyword. Instead, use keywords with less competition, it will build the authority and trust you need for your site. 

If you’re looking for tools to use and not sure where to start, take a look at our keyword research blog, it covers all the essentials you need to know for creating the best keyword research strategy.

Poor SEO Practices 

On-Page SEO: Failing to optimise your title tags, meta descriptions and header tags can hinder your content’s visibility. Each page you make should have its own unique and relevant titles and descriptions. This includes keywords as well as the content on your pages. Google prioritises user experience when it comes to ranking, so be sure to answer your audience's questions!

Technical SEO: Issues such as slow loading times, lack of mobile optimisation and broken links can negatively affect the user experience on your website. Checking your site regularly for broken links or pages should be a common practice to help improve your SEO in 2024. 

When it comes to SEO and keywords, keyword stuffing is not the way to go. Keywords should fit in normally and organically in your writing. Search engines penalise sites that practise keyword stuffing in their website’s material. 

Low-Quality Content

This may be an obvious answer as to why you get no traffic. But if you look at the content on your website is it what your target audience would be looking for? Is it helpful to them? Questioning your content can be a great way to see if it fits into your audience's preferences. 

High-quality content should be informative, engaging and relevant to your audience. 

Consider these points when it comes to improving the quality of your content: 

Value and relevance to your audience 

Content that lacks in-depth information, or fails to answer users' questions will probably lead to your website having a high bounce rate. Bounce rate is the percentage of users that leave a website without taking any action on the site, such as clicking on a link, filling out a form and so on. 

Content Structure: 

Well-structured content with a proper format keeps your audience entertained and enhances the readability of your content, no one wants to read something that doesn't have any sort of structure. 

Regular Updates: 

Seeing that we're in an ever-changing digital environment, keeping your content up to date is crucial. Have a look at old pages and see if the information is still relevant. Doing this can improve your site's relevance and authority. 

Poor Website Design 

Just as we said earlier, having a website is the backbone of your business. Now, I can't think of many people who would want to use a poorly designed website or a non-functional one, it just doesn't happen. Below, we have a list of things that affect your website negatively, if you see you struggle with one of these, address the situation immediately!

User Experience: Have you ever been on a website that you can't for the life of you navigate? It's awful, you leave the site as quickly as you can. Have a look at your website, if you were a new user would you be able to navigate it? 

Mobile Responsiveness: A lot of websites neglect the mobile version of their website, which with the growth of users accessing websites via mobile devices, you could lose a large portion of your audience.

Loading Speed: Having slow-loading pages, makes users frustrated and increases the bounce rate of your website. Tools like Google PageSpeed Insights can help identify areas for improvement to enhance loading times. 

By addressing these common areas such as keyword research, SEO, content quality and website design, you can significantly improve the traffic to your website.

Improving your Website traffic in a Nutshell 

In short, there are a few other factors you can use to improve the traffic to your website. As mentioned before, SEO is invaluable to a business, however good it is, it is a long-term game. Other things you could do are. 

Google Ads

You can utilise Google ads(Link to blog) to get paid traffic to your website. Here's how you can make the most of it.

Targeted Advertising: Use keywords to reach your target audience, create compelling copy and communicate your products and services well.

Performance Tracking: You can monitor your key metrics such as clicks, CTR, and conversions to see the effectiveness of your ads, be sure to use this data to better your campaigns and hopefully get better results!

CTA: Be sure to have a clear call to action, directing your audience in the right direction depending on your goals.

Bing Ads

Similar to Google Ads, you can use Bing ads(link to blog) as another source of traffic to your site. Although it has less of a market reach compared to Google, it could be the traffic you need and want! Consider the following:

Bing Ads have much less competition than Google, so it could be great for smaller businesses to try out as opposed to Google Ads. 

Social Media Promotion

Another great way to get traffic to your website that isn't spoken about enough is Social Media. You can utilise your social media to direct them to your website. It creates an ecosystem and a buyer funnel which you can use to guide potential customers from awareness to conversion. 

By consistently posting valuable content, engaging with your audience, and strategically placing links to your website, you can drive significant traffic. Additionally, using social media platforms for targeted advertising can further amplify your reach and bring more visitors to your site, ultimately boosting your overall digital presence and sales.

There’s No Excuse For A Bad Business Website in 2024

Let’s get brutally honest here. Your business website is one of your most valuable assets. If it’s not currently making your business money every month, you’ve got a problem.

We’ll (almost arrogantly) say that we build some of the best business websites in the UK right now. For a great price too.

Head to our contact page and get in touch to find out more.