Why Your Business Needs A Website Makeover in 2024

Is your business losing out because of a lacklustre website? 

In an era where digital first impressions count for everything, your website is more than just a virtual storefront - it’s the backbone of your business. 

Without an appealing, fully functional site, potential customers won’t engage with your brand, let alone buy from you. As we head into 2024, it’s time to take a hard look at your online presence.

In this blog, we’ll cover why a fresh website is critical for your business success, the benefits it brings, and how you can achieve the makeover your brand deserves.

The Importance of a Good-Looking & Functional Website

As much as one may hate to admit it, first impressions really do matter. So when it comes to your business’s website why should it be any different?

When potential customers click on your website, they’re evaluating your company. If they have a poor experience, chances are they won’t want to use your company for their needs and will find an alternative. 

Having a website that looks good, builds immediate trust with your audience. People often determine whether a site is trustworthy or appropriate for their needs in less than one second based on design issues. 

Did you know that:

• 42% of users abandon websites due to poor functionality.
• A well-executed UI design can boost conversion rates by 200%.
• 88% of users are less likely to return after a bad experience on a website. 

Another important design consideration involves the most critical user - Google. If Google can't crawl your website your SEO ranking will fall. Sites with complex confusing layouts and poor mobile design rank lower than their competitors. 

Signs Your Website Needs a Redesign

Your Website isn’t working towards your business goals 

Your website’s purpose could range from direct sales to providing an educational hub for users to learn about your brand or the niche your business is in. 

You should always define and prioritise your business goals before design and functionality come into play. 

If your website isn’t built to suit your business needs, then you’ll ultimately be disappointed with the results it brings in. 

If your site isn’t driving enough (or any) revenue, if it’s not ranking on Google, or if the content isn't reflecting your current offerings or value propositions, your website is out of step with your business goals and most likely needs a redesign.

You have high bounce rates and low conversions

What are bounce rates and conversions?

A bounce is when a user leaves your website after only visiting one page, or not taking the desired action on the page. A conversion however is when the user takes the desired action on your website.

If you’ve been following along, you can see how this is a big issue. 

There is a way you can start to fix this issue, you can do so by seeing your website's heatmap. Heatmaps show you how much time users spend on your website as well as the places they click. 

If you study your website's heatmap, you can see where your visitors spend most of their time and where they lose interest. You can use this information to fill up the pages where users lose interest with new or updated content. 

Your Website is Slow

As a user, I’m sure you’ve experienced a slow webpage when browsing the internet. There is nothing more frustrating than a slow website and the data proves it. Google research shows that approximately 53% of users leave a website when it takes more than 3 seconds to load. 

A slow loading speed could be the result of a poorly developed website or an increase in traffic. 

A slow-loading webpage will also negatively affect your search engine rankings. This is because of the poor user experience on the website. Google takes user experience as a big search engine ranking factor. 

Your website isn’t mobile-friendly. 

According to a 2021 study, mobile devices take up 54.4% of global website traffic. 

Having a well-optimised mobile website does not have to be a big challenge. Responsive web design is here to save you. 

A responsive web design will save you the hassle of adjusting content for different devices. It does it automatically. 

Any modern-day website agency that isn’t operating from under a rock should be using responsive web design in their web building. If you’re looking for just the right agency to do it for you, get in contact with us!

Benefits of Having a Well-Designed Website 

It sets a great first impression 

It immediately builds your credibility as a business and trust with your audience. If your content is seen as relevant and up to date it’s also a great ranking factor too. 

Having Both a functioning and good-looking website, it shows your audience you’re serious about what you do!

Boosts Conversion Rate and sales

Just as we mentioned earlier, having a well-designed website can boost your conversion rate by up to 200%. When your brand is shown in a positive light it opens people up more to the idea of working with you. 

Leave a lasting impression on your visitors by making sure your website is visually appealing, user-friendly and tailored to meet your business needs. 

Return on Investment and long-term value

Yes, a well-built website might be a bit on the expensive side, but it’s money well spent. 

Cutting corners and getting pre-built templates made for your website is just going to lead to you spending more money in the future and scare away those potential clients!

Having a well-designed website will pay itself in no time.

Customisation and scalability. 

When you shy away from pre-built templates, you open up the possibility of your website looking unique and standing out from your competition. 

With a custom design, your website can be tailored to reflect your brand’s identity, values and aesthetics. Professional web designers at the right agency will tailor your website to your needs.

Planning your next redesign of your website may seem like an absolute headache and you might not know where to start. 

For a start, set goals you would want your website to achieve, would it be more sales? More leads? Establishing your brand? Whatever it may be, write it down. 

Your next step would be to get in contact with someone who can take care of that for you. Here at Conquer The Internet we build websites that change the trajectory of your business. If you don’t believe me, take a look at our case studies!

We take your average-looking website and transform it into a tool you can actually use to scale your business. None of those prebuilt templates, it’s all made to meet your needs!

Book a free call with our founder, Matt. No sales jargon, just a friendly chat to see if we can help you!