Email Marketing Benefits: How Emails Can Grow Your Business

Saying there are different ways to market your business is an understatement. In 2025, it’s difficult to even know where to start with your marketing. Do I start with social media? Do I try running ads? There’s a lot of deciding to do.

One of the most age-old internet marketing techniques is email marketing. Yes, emails may be ancient, and you may think they’re an outdated form of marketing. What I’d say to you is to read this blog and then decide for yourself. 

Email marketing is a well-rounded tool for getting your brand, product or service out into the world. However, for small businesses, it may not be so easy to see the exact benefits. 

In order to help you figure out what these benefits are to your business, here at Conquer The Internet, we’ll show you the best methods to grow your business using email marketing. These methods are just some of the best but are by no means the extent of what email marketing can do for your business. 

What is email marketing?

I mean it’s pretty self-explanatory, but in case you didn’t grasp it fully, it refers to sending emails marketing your product, service or brand either to people who have subscribed to your email list or via a cold email. 

Why is email marketing so important?

One thing to understand about email marketing is that sending unwanted emails can be a very tricky thing to pull. It’s not illegal but there are several rules in place that a campaign would have to follow. We all know how much we can dislike random emails from someone or something we’re not interested in. But that begs the question, how effective are they really?

Email marketing actually has a very strong ROI, if done correctly it can generate $42 for every dollar spent. 

The success of cold emails when done poorly can be very low, which can be said for any marketing technique. In general, you can expect very little based on the average but an effective cold email marketing strategy can have a lot of success.

9 Benefits Of Email Marketing

You don’t have to worry about adspace

Unlike other forms of marketing, emails do not require you to buy adspace. It isn’t free by any means, it requires tools to be done effectively. Email marketing has a much lower barrier to entry than other forms of marketing. 

Retain Customers

When everything is said and done, keeping customers is imperative. Having retained customers is important. If not more so than getting new customers. Loyal customers are hard to find, especially in this day and age and quality and effective email marketing can contribute to that. 

One of the best ways to keep customers is through customer care. In your emails designed to retain customers, you need to show them that the emails serve and benefit them. This comes in the form of showing promotions, offerings and more. 

Collect Donations 

A common strategy businesses use is collaboration with charitable causes. So for example, if you decide to work with one, you may want to send donation links to people who have signed up for a mailing list or who have purchased a product or service. 

However, you don’t want to have donation emails too frequently, as it may harm the success of your campaign. 

Tailor Content to the audience 

One thing about marketing in general is that you can’t cater to everyone at the same time. 

But that’s where the beauty of email marketing comes in, you can segment your audience! When done properly, you can have multiple audiences in your email marketing. Making it easier to reach out to a wider variety of audiences. 

Keep Your Customers Informed 

A customer journey is one that you want to keep as smooth as possible and ensure that the journey ends with that of a loyal customer. If customers decide that the product or service is not to their liking or if it has just become inconvenient. You may see that their journey ends abruptly. Keeping your customers informed about what’s happening with your company keeps them engaged and interested in what’s going on. 

Improve your brand recognition

One of the biggest issues that small businesses have to worry about is getting their name out there. There is a lot of competition when it comes to ads and organic content, but email marketing might be the thing you need to change that. 

Drive traffic to your website 

If you are trying to get traffic up on your website, a good marketing email is one of the best ways to do that. But, there is a condition you have to follow. You have to make sure that your email is titled and structured in an engaging way that gets them to click on your email. From there they can go on and potentially get browsing on your website.

Improve sales and other marketing channels

So long as your email marketing is done the right way (get in contact with us if you want to set up email marketing for your business the right way!) the likelihood of a solid clickthrough rate is relatively high. This is especially true in the case of emails where customers sign up. As they do have an interest in you or your products or services. 

You should be wary of not pursuing sales too aggressively, however. Customers tend to find an aggressive promotional strategy not ideal and a tad annoying, to the extent of them unsubscribing or putting your emails in spam. 

The best way to find out what the right mix is for your business is just to experiment, yes you may lose some sales in the process but the wisdom from doing it will be worth it!

Cost-effective Email marketing

Cost is a big deal for a lot of smaller businesses and an email marketing campaign is one of the best ways to reach your target audience while spending a relatively small amount of money on it. 

If any of this is of interest to you and you’d like to inquire about starting email marketing for your business, get in touch with us here at Conquer The Internet. You can book a call with our founder Matt, we promise no sales or marketing jargon, just a friendly chat to see if this is something worth pursuing for your company!