Digital Marketing Trends for 2025

As we enter the new year, new trends will start to pop up. It's become more important now than ever to stay up to date with what’s going on inside the digital marketing world, as well as the business world in general. 

With AI still on the rise and becoming increasingly relevant, I’m sure we’ll see many new AI innovations this year, as well as more complex situations such as a business's sustainability. 

In this blog, we’ll explore 2025’s digital marketing trends and how to use them to maximise your business this year. 

AI-Powered Personalisation

AI’s personalisation capabilities will dominate in 2025, allowing businesses to craft customer journeys in real time based on behavioural data and user preferences. AI algorithms can now analyse a customer’s browsing behaviour, purchase history, social interactions and even their intent to deliver an experience tailored specifically to them. 

Key Statistics

By 2025, personalised experiences are predicted to generate up to 50% more revenue for retailers than experiences that are not personalised.

According to a report by McKinsey, 80% of consumers are more likely to purchase from a company that offers personalised experiences. 

To stay ahead of the competition in 2025 businesses should invest in AI-powered marketing tools and platforms, our reasoning behind it is that AI is not going anywhere in the near future, use the tools given to you to make your life just that much easier. As well as this businesses should focus on collecting and analysing high-quality customer data so that you can get the most out of AI, as the outputs are only as good as the inputs when it comes down to it. 

The Rise of Social Commerce 

Social media platforms have evolved from a place where people go to send memes to their friends or keep up with what’s happening around the world to a hub of thriving marketplaces. With social commerce places such as TikTok Shop growing in popularity, it’s a no-brainer as to whether you should get involved or not if you’re on the e-commerce side of things. 

Social Commerce allows you to make a purchase without ever having to leave the app. Such comfortability makes it no surprise that forecasts are showing that social commerce revenues will surpass $1 trillion USD by 2028. This trend is supported by changing consumer behaviours, with 62% of viewers being in the UK. 

Voice Search Optimisation

As digital assistance becomes more relevant, optimising for voice search will be essential for marketers in 2025. Gartner predicts that by 2026 traditional search traffic will drop by 25% as people change how they search for information online. 

To keep up with this, marketers should focus on conversational long-tail keywords into their strategy, creating content that answers specific questions users might ask their digital assistants and optimising for local search(local seo blog). 

Using Marketing Mix Modelling 

Marketing Mix Modelling is when marketers use analytics to help them understand and measure the impact of various marketing activities on business outcomes, such as business sales or revenue. It helps businesses understand how different marketing channels contribute to their overall success and make data-driven decisions.

Marketing today spans across multiple channels, social media, search engines, display ads, email and more. Each of these channels contributes to a business's success. Making it harder to pinpoint which is the most effective. As well as with buyers interacting with multiple touch points before coming to a decision. 

To understand these challenges businesses need more sophisticated methods to understand how their marketing activities are driving results. This is where attribution models come into play, as they show which touch points brought in a conversion or lead. 

Unlike cookie-based tracking, MMM uses combined data to measure the overall impact of different marketing efforts. This means that it keeps your business privacy-compliant as regulations tighten. 

Sustainability Focussed marketing

We’ve all seen it. Sustainability is what brings consumers in. Consumers are increasingly valuing brands that demonstrate a genuine commitment to sustainability and this trend will significantly influence marketing strategies and messaging in 2025.

Why does this matter? Well as we stated before customers are willing to pay more for sustainable products. As well as the EU having laws on transparency in sustainability reporting. 

And finally, how can you prepare for this? Well, firstly adopt an eco-friendly approach to your supply chain, clearly communicate your sustainability in your marketing campaigns and use storytelling in your content to connect to the growing eco-conscious population. 

Digital marketing in 2025 consists primarily of innovation, personalisation and purpose. We get it, it’s a lot to take in, and it’s not a one-man job. If you’re looking for a marketing agency to do this for you, book a call with our founder Matt. We promise no sales jargon, just a friendly chat to see if we can help you get your business to where you want it to be.