6 Ways To Get Noticed On Instagram

Social media is one of the easiest ways to grow your brand. With apps like Instagram, TikTok and X it’s very easy to put yourself out there, but it’s not easy to get noticed consistently. 

Instagram is a powerful content marketing and audience-building machine. It has single-handedly built brands and established many of your favourite influencers.

Celebrities, entrepreneurs and other professionals can actually make a living off of Instagram, thanks to its sponsored posts. The platform has the second biggest engagement rate of a social network at 0.70%, according to Social Insider. Instagram lags behind TikTok’s 2.65% engagement rate by followers and 4.07% by views. But it’s well ahead of Facebook’s 0.15%. 

If you’re looking to build your brand on Instagram and stand out in a sea of people trying to get that Instagram clout, then you’re in the right place. In this blog, we’ll cover 6 ways you can get noticed on Instagram. 

Choose An Appealing Look

When it comes to having your brand on Instagram, your aesthetic is crucial. It makes sense though, right? With the app primarily consisting of photo and video media you’ll need to look the part. 

Firstly, you’ll need to adopt a general brand aesthetic, something that represents you as a brand and stick to it. For example, if you want to build a lifestyle brand then you’ll want to use bright eye-catching and action-led photos that inspire others. 

If you’re following someone on Instagram, you’re doing so because you like the way they do things on social media. The trick isn’t just to copy and paste what they’re doing, you should take parts of what they’re doing that are in line with who you are. You need to be authentic, not just copy someone else, take inspiration but add your own pizzazz to it.  

Find Your Niche 

To get the most out of Instagram, and actually boost your following you need to understand your audience and create content that resonates with them. Take time to do research and analyse who your followers are and how you want them to interact with your social media and brand. 

It’s good to be multi-faceted but let’s say if your focus is on fitness you’ll be looking for exercise and sports enthusiasts with your fitness and wellness tips. 

Be Smart With Your Hashtags

As AI in social media becomes more sophisticated, it’s easier for platform algorithms to serve content that people trust and want. This means that the use of hashtags has grown in importance on social media. 

At the end of 2024, Instagram announced in a post that it was removing the option to follow hashtags from the app. Any topics that people already follow will no longer display posts and Reels in the main feedInstagram announced in a late 2024 post that users would no longer be able to follow hashtags. The change meant that any previously followed hashtags would no longer populate posts and Reels in users' main feed.

Despite this you should know how to use hashtags effectively on social media. It’s worth keeping them on your radar for instagram. Keep and eye on trending hashtags to see you can leverage them in your content and be selective about the ones you use if you do use them. 

Hashtags aren’t dead, they should be used but they should be specific for your content and the users you want to reach. Put yourself in the mind of your audience. 

Post at the right time

Yes! You heard that right. There is a right time to post on social media. The best way to grow on social media is to post at a time when you’ll get more impressions and interactions. 

You can check instagram insights to know when the majority of your followers are online by clicking on the profile tab and then the bar chart icon. If you know your followers are online more in the morning, get something up in the morning that brightens their day! Or if they’re scrolling at night, post something after work-hours. 

You should also space out your posts as much as you can. Posting multiple things at the same time won’t get you more recognition. We recommend making a schedule that you can actually stick to. 

Be Interactive 

Followers will want to visit your profile more if they know you are interested in talking to them in the comments, through messages or over a live stream. 

Reply to comments you get on posts and tag people and places in your posts, as long as those tags are relevant to the picture or video that you’re posting. 

Potentially, if you want to go the extra step you can go onto some of your followers pages and interact with their content, or if you have a brand hashtag you can go through the posts on that hashtag and interact with those posts. 

Look at What’s Working 

Studying fellow Instagram users who specialise in things you concentrate on is a good strategy. You can look at their engagement metrics, and see when they post and what they post. 

Look at the type of content they use to attract followers and generate the best interactions. It’s even helpful to see what posts don’t do well. 

These insights will help you analyse what works and what doesn’t. It allows you to stay ahead of your competitors. 

Final Thoughts 

If you’re thinking about starting your own Instagram brand, starting off with these basic tips will help you get your feet off the ground. 

Success won’t happen instantly, it’s built on consistency. If you’re consistent with what you post, when you post and how often you post then you’ll get there eventually. 

One last tip from us, use Instagram stories too! They’re a great way to boost engagement on your page as well as keep you top of mind for your followers. 

If you’re looking for a marketing agency to strategise with on the best course of action to build your social presence, get in contact with us here at Conquer The Internet we’re a Horsham Agency based in Horsham UK and we’ll see if we can help you get to where you want to be! Just book a call with our founder Matt, no sales jargon, just a friendly chat to see if we can help. 

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