5 Proven Social Media Marketing Tips to Grow Your Small Business

As a small business owner, social media represents a huge opportunity to expand your reach, drive business growth and increase your market share. With over 5 billion daily active social media users, social media provides invaluable ways to connect with your customers authentically. 

In this blog, we’ll cover proven and worked strategies that have grown other small business social media platforms. So that you can get the business growth you deserve. 

Getting Into The 5 Tips

Social Media is among the top digital marketing strategies to increase your brand’s visibility. As this Semrush survey shows, it is the leading avenue that small businesses use to promote their content organically. 

Know Your Target Audience 

Understanding your target audience is the first step you need to take when starting your social media journey. If you don’t know your audience, how will you know what content to create?

You need to understand your ideal customer. What are their demographics, interests, pain points and needs? Also, consider how they behave on social platforms. 

Taking the time to do your customer research will be crucial in your steps to becoming successful on social media. It allows you to create tailored content that best meets your audience's needs.

Pick the Right Platform

Choosing the right platform is crucial for your success. If you know your target audience, you’ll have a rough sense of where they’ll be spending their online time. Will it be Facebook, Instagram or TikTok? Obviously, there are others but those are just the main ones. 

You may be thinking that it’s best to spread yourself out on your social platforms but the truth is that it’s better to focus on just one or two, and once your business and social presence grows expand to others. No need to put unnecessary stress on the intern!

Embrace Brand Ambassador Marketing 

One social media marketing strategy for growing small businesses is brand ambassador marketing. This involved turning your most loyal customers, followers and fans into brand ambassadors and advocates. Choose ambassadors who can effectively personify your brand values and align well with your brand image. 

If you don’t have the fans or customer base to do this right off the bat, you can consider, depending on your business model, using paid influencers to promote your products. 

Post Regularly and Consistently

Frequency is among the top elements that social media algorithms gauge when ranking content. Accounts that post frequently tend to appear high in user's feeds and search results. 

There’s no one-size-fits-all posting schedule; it depends on the platform you want to post on, according to Hootsuite, this is how often you should post content. 

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Consider Paid Advertising

Paid advertising platforms like Meta ads can be a valuable tool for your business. They are also in general cheaper than PPC ads, as well as this they have the option for retargeting. 

As well as this, these ads can be tailored based on demographics, interests and behaviours. Making them effective in attracting potential customers. 

If you as a small business owner, take and use these basic starter tips and implement them into your social media, it’s bound to grow. It’s wise to keep in mind that it won’t happen overnight and that it will take some time and tuning to get right, but learning from your mistakes is how your social media will grow. 

If you want to outsource your social media to an agency, get in contact with us at Conquer the Internet, we’ll take care of all your social media marketing needs and get your business where it needs to be. 

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